Senior Customer Marketing Manager, Organized Customer

• The Position Why Genentech ​​​​​​​ We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society. About this Marketing Position The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs. The Senior Customer Marketing Manager will own Organized Customer (OC) marketing responsibilities across the Immunology franchise, mainly focused on Gazyva’s expanding role in autoimmune diseases with multiple launches and increasingly complex access landscape coming up over the next year. This individual will join a high-impact team and will partner across our Commercial, Medical, and Access & External Affairs teams to advance our OC strategies and execution during a critical time in our products’ lifecycle. We want someone who is willing to challenge the status quo and make a significant impact on the business today and in the future.  Key Job Responsibilities Strategy Supports the development and execution of the customer strategy and the end-to-end integrated customer experience Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer
• Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels  Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs   Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments  Supports field deployment through communication, training and feedback loops  Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment  Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics  Execution  Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers)  Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
• Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking   Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns  Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes  Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution  People  Works with TA Marketer and other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities  Demonstrates Proficiency within the following Key Competencies  Senior Customer Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way) Customer Understanding - I’m always learning about my customers, what they need, and the world they live in. Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers. Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals. Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action. Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way. Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together. Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience. Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement. Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
• Minimum Candidate Qualifications &
• Experience Bachelor's degree Two years of marketing experience or one year of marketing experience and an MBA 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights) Additional Desired Candidate Qualifications &
• Experience MBA or other related graduate level degree preferred  Marketing experience in relevant industries
• Experience working in an omnichannel (including field) marketing
• Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
• Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
• Experience leading/managing Agency partners including developing agency briefs and creating content derivatives Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics. Location This position is based in South San Francisco, CA and offers a hybrid scheduling working 3 days per week on campus. Relocation assistance is not available for this posting. Roche Operating Principles Put Patients First I always act as if patients I know are in the room and do what’s best for them Follow the science I seek answers through experiments, data and debate, and act on facts Act as one team I care, collaborate and commit without boundaries, and trust others to do their part Embrace differences I seek diverse perspectives, invite opposing views, and challenge myself and others Accelerate learning I push to learn new things even if difficult, and openly share my successes and failures Simplify radically I eliminate complexity, reuse with pride, and accomplish more with less Make impact now I take accountability to do what’s right, deliver value fast, and don’t wait for certainty Think long term I choose actions today that benefit future generations The expected salary range for this position based on the primary location of South San Francisco, CA is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.  A discretionary annual bonus may be available based on individual and Company performance.  This position also qualifies for the benefits detailed at the link provided below.   Benefits Genentech is an

equal opportunity

employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants .