Supervisor, Paid Social

Job Description

Who We Are

• Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service .    Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to
• Work lists published by Fortune,   AdAge , Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.     At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,   safe   and empowered. We value YOU and believe that your authentic voice and unique perspective   allows   us to create a more rewarding culture, and experience, together.      Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to   grow     What   You’ll   Do     Relationship Development – 25%
• Partner closely with other Horizon Media teams (Business Solutions, Investment, Traffic, Operations), building cross team relationships and incorporating relevant   extensions     Own relationships with key partners during planning process, including Partners and Creative Agencies   Proactively   anticipates   and fields requests/questions from internal teams and   clients     Apply knowledge of current/ previous   clients’ specific business and industry to enhance and further   relationships   Effectively build trust and   establish   positive relationships with   clients
• Collaborate with Associate Director and Director to   identify   problems and recommend solutions, escalating   situations   or challenges   appropriately
• Lead larger team projects and initiatives, iterating and improving upon processes and workflows as   fit   Social Media Strategy & Buying Oversight – 20%   Supervise RFP creation and review of social partners, proposal analyses, and partner   negotiations
• Lead strategic social plan development in tandem with the Digital & Business Solutions   teams   Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations   in order to   deeply understand the role marketplace media plays in larger media   objectives
• Drive team brainstorms to kick off plan and consideration set   development
• Develop POVs around relevant trends, tools, and emerging opportunities within paid social   media   Own creation and development of media specific documents such as media plans,   objectives   and strategies decks, and other related functions   Oversee the completion of internal team and client facing financial tracking   documents
• Manage Quality Assurance (QA) of tracking functionality and creative units to   identify   and solve any   issues
• Provide education on best practices, social media principals, and industry   at large     Team Development & Management – 20%
• Manage and develop junior team member(s), creating growth plans and providing clear career   goals
• Manage performance reviews, coaching to maximize success,   identifying   training needs for improved performance, setting goals for career   development   and ensuring actions are   taken
• Provide education and training on best practices, media principals, and industry  at large      Participate in interview process for junior team members  roles     Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team   success     Campaign Management & Execution – 10%   Oversee junior team campaign buying from set-up to keyword   selection   through to targeting buckets, optimization, and pacing/reporting; implement QA   processes   Guide planner in campaign set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each   campaign
• Support in measurement planning and ensure all trafficking and site tagging is   accurate   by junior team   members   Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan   development   and   reporting   Oversee and provide approval of insertion orders within internal systems tool to reserve advertising   space     Social Media Planning – 10%
• Manage the development of proposals for paid social media campaigns across active client   roster
• Create and present media specific documents such as RFPs, media plans,   objectives   and strategies decks, and other related   functions
• Responsible for   maintaining   team deliverables   calendars   Reporting   – 10%   Maintain oversight of   junior team member ’s   data analysis and   corresponding   client feedback to   provide   recommendations and   optimizations   Act as final check point for campaign optimization and pacing, escalating challenges and   opportunities   as   needed
• Lead in development of processes   with Horizon Analytics   t o aggregate data and ensure standardization across   Horizon   accounts     Oversee aggregation of   data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data   shown   Determine   set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign ,   proactively communicate any issues to internal teams or   clients   Parse through large datasets to provide critical thinking and analysis   r elative   to active client campaigns , coaching junior team members on   providing   recommendations vs   results   L earning & Development –   5 %    Attend agency learning sessions and vendor   meetings   Take initiative, as applicable, as it relates to leading and presenting internal   trainings   Participate in internal learning and development opportunities ( e.g.   Facebook Blueprint, Twitter Flight School)     Who You Are    A strong writer and presenter   A left and right brain thinker – a data powered   strategist   An independent worker with strong time management and organization skills   A problem solver with foresight and the ability to develop creative   solutions   Detail oriented with commitment to follow   through   Nimble and flexible to succeed in a fast-paced   environment   A strong team   player, willing to roll up your   sleeves   Interested in the social landscape and a desire to innovate and keep up with   trends   A supporter of and advocate for diversity,   equity   and inclusion
• Experience   3 + years   previous   paid social media experience   Understanding of   marketing principles,   analytics   and concepts
• Strong Microsoft Excel and Microsoft PowerPoint skills
• Experience buying ads on Facebook and Instagram is crucial,   additional   platforms   preferred     Exposure to   advanced targeting/retargeting tactics in social   Comfort owning and managing   budget/investment levels in social   media     Certificates, Licenses and Registrations   This role does not require certificates, licenses and/or registrations     Physical Activity and
• Work Environment   This role does not require any physical   activity         The statements   herein   are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills   required of   personnel so classified. Furthermore, they do not   establish   a contract for employment and are subject to change at the discretion of the employer.   Horizon Media is proud to be an

equal opportunity

workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range $90,000.00 - $105,000.00 A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education,  licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.