About the role
- Where Ambition Meets Innovation
- Build a career that matches all your initiative with an impressive dose of innovation. From cutting-edge resources and a collaborative environment to the freedom to make an impact and more, you’ll find the ingredients you need at LPL Financial to shape your success while helping clients pursue their financial goals. Job Overview The Marketing Consulting team is seeking a Marketing Consultant for the Independent Advisor Network affiliation model. Independent Advisor Network serves enterprises who value independence but seek greater connectivity and business support. Advisors who affiliate under this model will have an assigned team of specialized consultants, dedicated support resources, and an engaged community to support their growth journey. This role will be dedicated to assigned enterprises and their advisors, offering marketing expertise , tailored recommendations, and exclusive training to help them grow their business through marketing. The ideal candidate will be a self-starter and a passionate marketer with the expertise and desire to educate and inspire up to 415 financial advisors to take action on their marketing strategies. In addition, the Marketing Consultant is a skilled presenter, delivering compelling and informative sessions on a wide array of marketing topics. As a part of the broader LPL Marketing Solutions organization, we act as a concierge guiding our clients through the array of resources and support available in our marketing ecosystem and providing expert recommendations. Examples of topics the ideal candidate will be able to speak to include 90-day marketing strategy Branding and value proposition Target marketing Website strategy and design SEO and paid advertising Social media Email marketing and automation Client and prospecting events This position will report to the AVP of Marketing Consulting. Responsibilities This role will be dedicated to assigned enterprises and their advisors, offering marketing expertise, tailored recommendations, and exclusive training to help them grow their business through marketing. Proactively reach out to advisors within assigned enterprises Offer one-on-one consulting with advisors and teams, providing tailored recommendations and expert marketing advice Present marketing best practices on a variety of topics via dedicated webinars and at in-person events Stay up-to-date on marketing trends and tactics Collect, share, and take action on advisor feedback as needed Analyze, interpret, and report on key business results Maintain comprehensive knowledge of tools and resources available to support advisors, including both internal solutions and third party vendors Assist advisors with navigating the many resources available to them through their affiliation with LPL
- Drive awareness and adoption of LPL Business Solutions options, including Marketing Solutions for additional hands-on support Maintain availability to advisors and their staff via phone and email to address questions as needed and respond in a timely fashion
- Collaborate with team members for continuous learning and to support consistency in our offering
- Support LPL Large Enterprise’s digital marketing strategies via phone, video conferencing and email
- Evaluate each Large Enterprise’s digital marketing needs and develop a customized strategy to achieve KPIs. Curate and implement digital marketing editorial calendars for each Large Enterprise. Examples of deliverables are blogs, e-newsletter, email campaigns, digital ads, and social media platforms month-over-month to align with the Large Enterprise’s overarching goals
- Evaluate a plan to consistently maintain each Large Enterprise’s website to enhance as needed
- Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic
- Collaborate with compliance to ensure the content, brand, and messaging are approved What are we looking for? We’re looking for strong collaborators who deliver exceptional client experiences and thrive in fast-paced, team-oriented environments. Our ideal candidates pursue greatness , act with integrity , and are driven to help our clients succeed . We value those who embrace creativity, continuous improvement, and contribute to a culture where we win together and create and share joy in our work. Job Requirements 2+ years hands-on marketing experience
- Knowledge of digital marketing and social media best practices Microsoft Office (Outlook, Excel, PowerPoint, and Word), Box, and SmartSheet required Core Competencies Excellent verbal and written communication skills
- Strong organizational and project management skills Works well in a fast-paced and ever-changing environment Resourceful with the ability to work autonomously but also contribute and work well on teams, collaborative, enthusiastic and positive attitude Preferences Bachelor's degree in Marketing, English, Communication, Journalism or a related field Solid knowledge of CRM, inbound marketing tools, and web management
- Experience in financial services preferred
- Experience working with marketing technology platforms a plus Pay Range $62,006.00 - $103,309.00 Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer! Company Overview LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace(6) , LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com. At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients. For further information about LPL, please visit www.lpl.com . Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE. Information on Interviews LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card. Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (855) 575-6947. EAC 5.19.26