Marketing Automation Program Manager

• Join Our Team In 2025, USA Today recognized Primerica as a Top Workplace USA for the fifth year in a row, and Newsweek named Primerica one of America’s Greatest Workplaces for Diversity for the second consecutive year. In 2024, the Atlanta Journal-Constitution named Primerica as a Top Workplace for the eleventh consecutive year, and Forbes recognized Primerica as one of America’s Best Employers for Women for the fifth year in a row. In addition, for the tenth time Primerica has been voted a Best Employer by Gwinnett Magazine. Primerica is a great place to work! About this Position
• Work with key stakeholders to clearly define and develop the vision and manage the team to drive change and continually improve based on feedback from all customers, internal and external of Primerica’s Marketing Automation experience that helps reps communicate effectively and proactively with clients to increase sales, client interaction and retention. Salary range between $130K - $145K USD ANNUAL Responsibilities & Qualifications
• Create and articulate the vision for a deeply integrated and consistent, joined up, end-to-end digital experience. Use understanding of integration from frontend interfaces down to backend systems of record
• Define business objectives and connect features to those objectives to discipline the approach and ensure digital solution delivers concrete, high business value over time. Accountable for performance and team results. Contributes to and adapts department plans and adjust priorities to address short-term service and/or operational objections including managing resource and operational challenges. Sets departmental priorities and allocates resources to align with business objectives and annual plan for several products.
• Manage daily work efforts to deliver roadmaps and remove roadblocks as necessary.
• Work with the business and data and analytics leadership to link metrics, analytics, and reporting to underlying business objectives from the outset.
• Establish and track metrics to see how often reps log in, which features they want and use most often, and how use of product influences other behaviors, identifies and solves complex, operational and organizational problems leveraging the appropriate resources within or outside the department. Makes decisions guided by experience, analysis and business plans that impact the support and funding of projects, products, services and/or technologies Maintain momentum around new features and functionality beyond table stakes and continue to act as champions for the vision of digital CRM, RMC and POL Platforms.
• Minimum requirements Bachelor's degree or equivalent experience Marketing Automation Product management minimum three to five years of strong product management experience and a good sense for the intersection of business, user experience design, and technology. Marketing Automation experience Product Management experience
• Preferred requirements Marketing industry platform experience PEGA experience is a plus Decisioning and AI experience is a plus Hybrid position Location Duluth,

GA FLSA status This position is exempt (not eligible for overtime pay)

Yes Our Benefits Day one health, dental, and vision insurance 401(k) Plan with competitive employer match Vacation, sick, holiday and volunteer time off Life and disability insurance Flexible Spending Account & Health Savings Account Professional development Tuition reimbursement Company-sponsored social and philanthropy events It has been and will continue to be the policy of Primerica, Inc., and its subsidiaries to be an

Equal Opportunity

Employer. We provide

equal opportunity

to all qualified individuals regardless of race, sex, color, religious creed, religion, national origin, citizenship status, age, disability, pregnancy, ancestry, military service or veteran status, genetic or carrier status, marital status, sexual orientation, or any classification protected by applicable federal, state or local laws. At Primerica, we believe that diversity and inclusion are critical to our future and our mission – creating a foundation for a creative workplace that leads to innovation, growth, and profitability.

Through a variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives. Primerica is a leading provider of financial products and services to middle-income families in the U.S. and Canada.

Since 1977, Primerica has helped millions of middle-income households protect their families and save for the future. We insure over 5.5 million lives and have approximately 3.0 million client investment accounts.

Headquartered in metro Atlanta, Primerica is a Fortune 1000 company with over 2,800 employees located in the U.S. and Canada. Our employees are an integral part of achieving Primerica’s mission in creating more financially independent families and supporting over 151,000 licensed financial representatives across the U.S. and Canada.

The Company’s competitive salaries, award-winning benefits packages, and employee recognition programs are just a few of the reasons the average employee tenure is 13 years. Awards and Recognitions Newsweek’s America’s Greatest Workplaces USA Today’s Top Workplaces USA Atlanta Journal-Constitution’s Top Workplaces Forbes America’s Best Insurance Companies #1 Most Trusted Life Insurance Company by Investor’s Business Daily #3 Most Trusted Financial Company by Investor’s Business Daily Our stock is traded on The New York Stock Exchange under the symbol “PRI.” If you need help with any part of the application process, please email Recruiting@primerica.com. www.primerica.com PRIMERICA CAREERS Don't see a job that you are interested in?

Introduce yourself and submit your resume to our recruiters. We'll get in touch if there's a role that seems like a good match.